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Tag: press release

Customer press releases are a powerful tool; but convincing customers to participate can be challenging. Here’s why.

  It’s a safe bet that you’re familiar with Gartner’s hype cycle. Originally used to depict the relative maturity of emerging technologies, its beauty is its ability to be applied to almost anything – even beyond technology. One excellent example I learned from Will Gardiner at UK tech-PR firm CCgroup is how the hype cycle…

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