It’s a safe bet that you’re familiar with Gartner’s hype cycle. Originally used to depict the relative maturity of emerging technologies, its beauty is its ability to be applied to almost anything – even beyond technology. One excellent example I learned from Will Gardiner at UK tech-PR firm CCgroup is how the hype cycle…
Tag: pr
Why PR’s big-data, geek-laden rhetoric makes me cringe
Dear PR Industry. It’s ok, we get it. Times are changing and PR needs to change too. But, please, for the love of god, stop with the “Future of PR rests with Geeks and Big Data” angle. It smacks of desperation, misunderstanding and a genetic desire to associate yourself with the latest zeitgeist. In your…
