Microsoft and Nokia: The dust has settled…

Windows Phone has long been key to Microsoft’s continued sustainability and relevance. Nothing reinforces that sentiment more than the acquisition of its largest smartphone hardware partner. For many in the industry the acquisition of Nokia’s Devices and Services business by Microsoft comes as little surprise. As early as 2011, people were speculating that the newly appointed Nokia CEO, Stephen Elop, was a Trojan Horse for Microsoft. His role, the conspiracy theorists suggested, was to tie the ecosystems of the two companies together so closely that Nokia could later be acquired for a bargain price by the Redmond giant. Of course, … Continue reading Microsoft and Nokia: The dust has settled…

App advertising: Breaking the iPhone ‘safety net’

Look what I spotted in the current issue of British Airways’ in-flight magazine. “Is that a…? No it can’t be. Yes it is…it’s a Nokia!” This is good see and it somewhat surprised me. So often (when advertising an app or piece of smartphone functionality), companies default to the iPhone. Nice to see something different (and a device with a bit of color!). Great exposure for Nokia and Windows Phone, and well done to BA for not defaulting to the obvious (although I do wonder if Nokia paid for product placement… a clever move seeing as I saw it on … Continue reading App advertising: Breaking the iPhone ‘safety net’

Average Selling Price of mobile devices

I’ve frequently commented about the impact of handset subsidies on the mobile operator community. It got me thinking about the expectancy of consumers for low cost smartphones and the real price paid for the device by the mobile operator. It side-tracked me a little and I spent the best part of the day trawling through handset manufacturer annual reports and quarterly statements to record what they call ‘Average Selling Price’ (ASP). This is the unit price of a device as charged to the mobile operators / distributors etc. It turned out to be a useful exercise. Other than paying thousands … Continue reading Average Selling Price of mobile devices