In a world of automation, do marketers fear experimentation?

In recent interview with MarTech I mentioned that I felt creativity was being marginalized in a world so utterly besotted with data and automation. The result, I feared, was that the skills of marketing graduates coming into the sector were becoming unbalanced, with too little emphasis placed on the creative elements that make marketing such…

How many sales leads do you actually need this quarter? This lead generation forecasting tool might surprise you.

The lead generation waterfall / funnel is a powerful way to understand how leads are flowing through your sales cycle, (if you don’t know what I’m talking about, read Marketo’s excellent guides). However, talking to other marketers it seems that while many use the waterfall model to retrospectively evaluate last quarter’s performance, very few actually use…