B2B marketing: Are we outsourcing creativity?

“You need to have not only a strong understanding of digital but also an inherently analytical approach and passion for data and numbers. Combine these attributes and you have a well-rounded marketer.” I read this quote in B2B Magazine. It was from a senior executive with experience spanning Microsoft, Google and GoDaddy. As his “Top…

Unlocked iPhones and the expectant consumer

Ian Fogg has written an interesting piece looking at how the same unlocked iPhone performs when connected to different operator networks. He has a wider angle; being that Apple’s position in the ecosystem could develop into something more threatening to operators should they look at progressing the idea of a secure embedded SIM. However, much…