App advertising: Breaking the iPhone ‘safety net’

Look what I spotted in the current issue of British Airways’ in-flight magazine. “Is that a…? No it can’t be. Yes it is…it’s a Nokia!” This is good see and it somewhat surprised me. So often (when advertising an app or piece of smartphone functionality), companies default to the iPhone. Nice to see something different (and a device with a bit of color!). Great exposure for Nokia and Windows Phone, and well done to BA for not defaulting to the obvious (although I do wonder if Nokia paid for product placement… a clever move seeing as I saw it on … Continue reading App advertising: Breaking the iPhone ‘safety net’

Argos ‘iPhone app’ advert. Was this for the benefit of the consumer or the city analyst?

I like to imagine that this is how it went down…. ————————————————————- MARKETING: “OK, guys, we’re a major UK high street retailer and our brand is synonymous with value. Our new advertising campaign is really going to rocket us to the next level. Remember, as part of our e-retail strategy we built an iphone app that let’s consumers check stock levels and order? Well, that’s our new advert.” MANAGEMENT: “Really? An advert about our iPhone app. Are you sure? How many of our customers actually own an iphone?” MARKETING:“That’s not the point. We get to use cool words like ‘iphone’ … Continue reading Argos ‘iPhone app’ advert. Was this for the benefit of the consumer or the city analyst?