5 tips to creating great long form marketing content

Long form content is making a comeback in marketing. If you want to ensure your content successfully cuts through the noise, here are my five simple tips. 1. Be Unique: Content marketing is awash with “me-too” topics. “Understanding Big Data”, “Deliver a Great Customer Experience” etc. Give your audience something they haven’t seen before, or at least ensure you spin the topic to be less generic and more unique to your own offer and target market. Perhaps it’s “Understanding Big Data for Restaurateurs”, or “How Cinema Chains Can Deliver a Great Customer Experience”. Find your clear water. 2. Be Useable: Making content … Continue reading 5 tips to creating great long form marketing content

“Microsoft tech-support virus scam”

One downside to home-working (I’m in my home office three days a week), is that you realise just how often your home phone rings during the day. I try to ignore it, knowing that it’s very likely to be a cold caller, but there’s always a concern it’s actually important; perhaps the kids’ school, a delivery I’ve been waiting on, or a family member. I’m usually quick to filter out the cold callers and simply hang-up. However yesterday’s call caught my attention. It was from Microsoft and they were kindly calling to inform me that my PC had a virus. … Continue reading “Microsoft tech-support virus scam”

Microsoft and Nokia: The dust has settled…

Windows Phone has long been key to Microsoft’s continued sustainability and relevance. Nothing reinforces that sentiment more than the acquisition of its largest smartphone hardware partner. For many in the industry the acquisition of Nokia’s Devices and Services business by Microsoft comes as little surprise. As early as 2011, people were speculating that the newly appointed Nokia CEO, Stephen Elop, was a Trojan Horse for Microsoft. His role, the conspiracy theorists suggested, was to tie the ecosystems of the two companies together so closely that Nokia could later be acquired for a bargain price by the Redmond giant. Of course, … Continue reading Microsoft and Nokia: The dust has settled…