Seemingly jokey, but with an undercurrent of vitriolic sentiment.

Following the announcement that short-term loan lender Wonga is to sponsor of Premier league football club Newcastle, the last 24 hours on Twitter have been fascinating. I’ve witnessed corporate trolling, ignorance and respected media outlets (that should know better) disseminating miscommunication to (IMHO)  generate retweets. For those that aren’t familiar with Wonga, the company offers…

Will Skype’s retail wifi offer fall short?

Just reading that Skype is to launch a public wifi network in the UK. Unlike the long-promised city-wide, pervasive wifi networks, this one seems to have a strong commercial element to it; at least at first glance. Skype will be focusing on building out networks in high-streets and shopping centres. Retailers will then fund the…

Cognitive Bias and the iPhone 5

I really didn’t want to post anything about the launch of the iPhone 5. The internet is already awash with opinion and conjecture, covering almost every conceivable angle. However, I have succumbed. Watch the embedded video below from the Jimmy Kimmel show in the US. People on the streets are asked to take a look…

No right turn…or not?

I’ve driven past this sign on my way to work every day for the last 5 years…and it never fails to baffle me. Sign Reads: No right turn for next 10 miles…except at next junction and at Rufus Stone.

Virtual wins only when you can’t compare it to the physical

A couple of times a year I’ll get together with some good friends for a motor-sport related activity. Together we’ve attended F1 Grand Prix events, visited motor shows and gone karting. Last week they invited me to Pure Tech Racing to ‘compete’ in a virtual simulator. I was dubious, especially when I learnt it was…

Yammer and enterprise networking

News of Microsoft’s $1.2bn acquisition of Yammer hit my desktop at the same time I was reading a news piece about the ‘death of email‘. It’s enterprise networking tools like Yammer that incentivize the media to proclaim the demise of email. These platforms bring social networking functionality into the workplace, allowing colleagues to share and…

Advertising Snapdragon to smartphone consumers

The market for smartphone processors is worth nearly $8bn a year and, according to data from Strategy Analytics, it’s Qualcomm that’s benefiting the most with a 50% share of the market revenue. The company’s Snapdragon processors have become almost ubiquitous to those within the industry, but to the general public they are unknown. Now, with…

If it makes me look stupid – you can’t call it a phone

Conversation between myself and an LG representative at Mobile World Congress 2012 (although the picture below probably says it all). Me: “What screen size is this?” LG: “5 inches. But its 4:3 aspect ratio makes it appear quite wide.” Me: “It doesn’t appear quite wide..it is quite wide. Are you sure it’s not a tablet?”…

App advertising: Breaking the iPhone ‘safety net’

Look what I spotted in the current issue of British Airways’ in-flight magazine. “Is that a…? No it can’t be. Yes it is…it’s a Nokia!” This is good see and it somewhat surprised me. So often (when advertising an app or piece of smartphone functionality), companies default to the iPhone. Nice to see something different…

MontBlanc and the iPhone marketing-vacuum

The Apple iPhone marketing-vacuum strikes again. Currently sat on a BA flight thumbing the High Life Shopping catalogue and it infuriates me that this sort mis-communication still exist – especially within an advertisement for a supposedly premium brand product… Just read the advertisement. A premium MontBlanc mobile phone holder, apparently suitable for 3G, 3GS and…

BT falls into the Apple / Android marketing vacuum.

Another [sort of] example of multi-channel confusion. This is really starting to infuriate me. It seems marketing departments are either a) riding the Apple / Android wave or b) incompetent. This example is from BT. “All our broadband options come with FREE access to unlimited Wi-Fi broadband at over 3 million public hotspots – and…