Smartphone Shipments, Average Selling Prices and Market Share

For the last several weeks I’ve been part of a project at WDS to collate and analyse device manufacturer performance. It’s taken far longer than I ever anticipated, but after weeks of trawling through quarterly reports, scanning income statements and listening to earnings calls, it’s done. The WDS Device Manufacturer: Performance Tracker is now ready…

Advertising Snapdragon to smartphone consumers

The market for smartphone processors is worth nearly $8bn a year and, according to data from Strategy Analytics, it’s Qualcomm that’s benefiting the most with a 50% share of the market revenue. The company’s Snapdragon processors have become almost ubiquitous to those within the industry, but to the general public they are unknown. Now, with…

Will 4G drive greater network-to-network competition?

In the UK, mobile networks tend not to compete on a technology level. The benefits of greater coverage or improved network reliability are typically overshadowed as the operator instead promotes  a ‘lifestyle’ choice or a  price benefit. Ironically, in doing so they often end-up promoting third-party OTT players instead of their own value. US operators…

RIM finally admits it can’t be all things to all men. About time.

By a loyal BlackBerry user who doesn’t want to be laughed at anymore. I’m a BlackBerry user. There, I said it. Several of my work colleagues think my device is ‘quaint’ and laugh at my allegiance to a handset brand currently being hauled over the coals. I’ll even admit that after many years of loyalty…

If it makes me look stupid – you can’t call it a phone

Conversation between myself and an LG representative at Mobile World Congress 2012 (although the picture below probably says it all). Me: “What screen size is this?” LG: “5 inches. But its 4:3 aspect ratio makes it appear quite wide.” Me: “It doesn’t appear quite wide..it is quite wide. Are you sure it’s not a tablet?”…

App advertising: Breaking the iPhone ‘safety net’

Look what I spotted in the current issue of British Airways’ in-flight magazine. “Is that a…? No it can’t be. Yes it is…it’s a Nokia!” This is good see and it somewhat surprised me. So often (when advertising an app or piece of smartphone functionality), companies default to the iPhone. Nice to see something different…

MontBlanc and the iPhone marketing-vacuum

The Apple iPhone marketing-vacuum strikes again. Currently sat on a BA flight thumbing the High Life Shopping catalogue and it infuriates me that this sort mis-communication still exist – especially within an advertisement for a supposedly premium brand product… Just read the advertisement. A premium MontBlanc mobile phone holder, apparently suitable for 3G, 3GS and…

When is a smartphone not a smartphone

[Cross-post: Originally written for corporate blog] Has Nokia just killed the smartphone? Well, at least the definition of a smartphone anyway. I’ve long become tired of the industry’s desire to market to consumers using the catch-all description of ‘smartphone’, and in recent months I’ve come to the conclusion that the term is largely devoid of…

Multi-channel confusion

I’m starting to get a little bothered by the marketing straplines being communicated by broadcasters looking to promote their multi-channel offer. All they do is perpetuate what I call channel confusion. Sky is the biggest offender. It frequently promotes the ability to watch online or via mobile. Think about this for second and then try…

Blended Churn Calculator

Just playing around with Excel to create a simple formula that calculates a blended churn average for mobile operators. Some operators report contract churn and prepay churn but fail to provide a blended churn rate. Of course, given the variation in subscriber numbers on each plan type you need to work out a weighted average….

That’s quite some flight mode…

BBC reporting an iPhone overheating and catching fire on-board an Australian flight…. I’ll wager it was a Shanzhai counterfeit…