When content integrity fails at the hand of SEO

I’ve always been rather uneasy about the relationship between SEO practices and journalistic integrity. Given the importance of both, they remain rather uncomfortable bed-fellows. I’ve seen it happen too many times; an author hands over the promotion of a carefully crafted and researched piece of content to the web team and suddenly the headline and…

Retailer tactics to make online price comparisons harder

Maybe it’s slightly conspiritorial of me, but it appears that in an attempt to make online price comparison as difficult as possible some online electrical retailers are using web/java script to disable the “highlight / copy” function on parts of their website. I’m sure I’m not the only one who has browsed through a retailer’s…

Marketing: Repaving the Yellow Brick Road

Technology and telecommunications companies have, for too long, relied on three increasingly obsolete business principles. That population expansion will ensure their growth, that R&D investment will protect their futures and that creating uniqueness in their offers will insulate them from competitive forces. However, this apparent [yellow brick] road to success has resulted in some high…

“Disruptive”. Investor-pleasing rhetoric with little substance?

In an interview with the Financial Times this week, HTC CEO Peter Chou talked of the company launching a tablet in the near future. He stated that the product would be disruptive. Disruptive. What a nebulous statement that has become. I’m sure it resonates well among the investment community keen to see HTC’s fortunes reenergized,…

Hiding behind NPS because “It sounds about right”…

After two days at [another] customer experience conference I’m getting increasingly disillusioned and disappointed in the telcoms industry that I love. At least 50% of presentations from mobile operators and vendors focused almost exclusively on Net Promoter Score (NPS). This 10 year old measurement technique has become a crutch for the industry; if your NPS is better than your…

Ebay, I’m losing trust – step up and protect your sellers

I’ve been on something of an ebay [selling] rampage over the last few months. I’ve probably sold in excess of 30 items since the start of the year and so far I’ve not had a single bad experience with my buyers. Until now. It’s not a bad success rate I admit, but it calls into…

Twitter’s place in television.

“Thank-you Prime Minister….and now here’s what Steve in Chelmsford thinks”. Do you care what Steve in Chelmsford has to say about the war in Syria? The BBC (or any other major broadcaster) certainly thinks his opinion adds valuable commentary to that provided by both trained journalists and respected commentators. Yes, Twitter’s role in television has me…

Skydrive: A case of mistaken identity

When I first read this headline, I had to check that it wasn’t 1st April.  Could Sky, a television and communications business, really have forced Microsoft to rename its cloud storage solution, Skydrive? My first reaction was one of incredulity (I thought Apple had the market for petty legal attacks in the bag). In its…

Ronan Dunne & O2’s Twitter Engagement

IMHO, Ronan Dunne is one of the few truly genuine CEO tweeters out there. As the CEO of Telefonica O2 in the UK (one of the country’s largest mobile operators) his Twitter contributions range from the performance of the [O2 sponsored] England Rugby team to industry news, the weather and praise for his local dry…

Sony’s back…

In a sea of black touch-screen slates with comparative hardware specifications and (the majority at least) all running Android, it’s becoming increasingly difficult for hardware brands to differentiate on their handset and tablet offerings. Passing between the halls of Mobile World Congress this year it was often only the changing color of the stand staffs’…

The most stupid CFO in history?

I walked passed this banner advert at Mobile World Congress 2013 every day for almost a week, and every day it bugged me even more. In its bid to speak to vendors looking to sell into operators I can [sort of] get where Juniper Networks was going; but read it, deconstruct it… There’s a CFO…