Crisis Comms: Why Sony can’t play the victim over “The Interview”

It’s crisis management time for Sony. Forget the celebrity-endorsed concerns over censorship, or the politically-charged debate over bowing to terrorist threats, there are a growing number of observers that are questioning Sony’s judgement in green lighting the film at all. When Sony Pictures pulled the release of The Interview – a comedy depicting the assassination of North Korean leader Kim Jong-un – the flood gates opened and the internet did what it did best; it judged. From a communications perspective, the problem facing Sony right now is that there are just too many strings to this crisis; from leaked emails … Continue reading Crisis Comms: Why Sony can’t play the victim over “The Interview”