I first got a little suspicious a couple of weeks ago when I searched on the GSMA website. Looking through the list of Mobile World Congress exhibitors I noticed a couple of absences; Microsoft and BlackBerry. Neither was listed, and neither seemed very forthcoming in responding to my tweets asking about their plans for the event.
Seems we now have an answer courtesy of Telecoms.com.
I don’t see how either of these brands can afford NOT to be front of mind at this event. These are the two companies in the race to become the “third ecosystem”. Now, this may seem like a rather prosaic title but IMHO it’s going to be the most interesting battle of the year. There’s likely only room for one and neither can afford to fail.
So…no Apple, no BlackBerry and no Microsoft. Google must be rolling around in delight.
Maybe Microsoft just got tired of being situated opposite the CBOSS stand 😉