iPad Mini buyer profile

I’ve had a little play with the iPad Mini. I can see some benefit, especially when travelling, of having a smaller form factor. Interestingly, I’ve spoken to several people who have one (or have ordered one) and two clearobservations emerged:

  • It’s their first iPad product (but not their first Apple product)
  • The decision to buy this (rather than a full size model) was based on price. Coming in under the magic £299 mark is a big psychological win and an easier price-point for many consumers to stomach.

Finally – this is amusing and worthy of a post; if only because I suspect I’m one of the “suckers” that this mock-advert is poking fun at!

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