App advertising: Breaking the iPhone ‘safety net’

Look what I spotted in the current issue of British Airways’ in-flight magazine.

“Is that a…? No it can’t be. Yes it is…it’s a Nokia!”

This is good see and it somewhat surprised me. So often (when advertising an app or piece of smartphone functionality), companies default to the iPhone. Nice to see something different (and a device with a bit of color!).

Great exposure for Nokia and Windows Phone, and well done to BA for not defaulting to the obvious (although I do wonder if Nokia paid for product placement… a clever move seeing as I saw it on the route back from Barcelona after Mobile World Congress).

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